Lots and lots of content for the new webshop. Trying to get an overview of it all and how it should link between the pages. We don’t want to confuse the customer, but we do want to inform and link to relevant information. It’s a fine line. The content is what makes the site so that is the focus right now.
So what is it, that makes us stand out… yes, it’s still a webshop and yes, the goal is to sell amazing products – but it’s so much more than that!
What we do is, we make the customers fall in love with the products by presenting them in a different way and we target the information and the stories to each customer. We shoot our own compelling pictures of the products and mix it up with stories and stuff from our social media channels. We integrate stories from designers, customers, everybody really, and create a buzz around each of the products.
We engage with our customers and ensure the information we provide is relevant at all times. Using Sitecore Digital Marketing System, we can target the information to each customer. It’s called behavioral targeting and in essence it’s about collecting data about the users and then target the information. Read more about behavioral targeting on our blog.Can’t wait to show you all the next generation webshop.
At the Normann Copenhagen headquarters we are right busy producing content for the new website. And sometimes you need to go offline in order to really do good online.
Here our Brand Manager Britt Bonnesen is using paper, color samples and glue to make design templates for the new website. 
We just added functionality to share content on Pinterest.
Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral. We love to share … we love Pinterest!
Read why Pinterest is becoming the next big thing in social media for business here >>>
We just returned from a workshop with “the Normann Girls” and Daniel from Sitecore, regarding Email Campaign Manager … The question is: if less is more – how do we set up an intelligent email, customized for the unique customer? We have the answer … Simple and intelligent. Now, the question is: Will we make it before go-live?
Have a sneak-peak of rough wireframes and solution architecture here:
We are now in the final phases of build and will soon enter the testing phase.
Therefore we would like you to help us test the platform before we launch it. We would like to invite you,to help us make sure that everything is working the way it’s suppose to.
We would like you to concentrate on those areas where we can make the most positive impact for you – our future user of the platform.
To sign up for testing, please write to us at blog@normann-copenhagen.com
(Please tell us your country, currency preference and of course contact information)
Bonus: You will be one of the first to see our new platform.
We are grateful to everyone who takes the time to share their opinions with us.
Close co-operation at the Valtech offices on Holmen. We enjoy having Normann and Sitecore working from our offices. It adds value to all stages of the project while we ensure all parties are aligned throughout the process. It’s quick and easy decision making and teamwork at its best!
Welcome inside our work space…
Louise, Web Editor, Normann and Steen, Ecommerce Solution Architect, Sitecore
Søren, Art Director, Valtech
Louise, Project Manager, Valtech
Creatives, developers and project managers; Valtech, Normann and Sitecore working side by side at the Valtech offices on Holmen, Cph.
The Dream Team #2, Valtech, Holmen
We love post-it notes. Confused? We are not.
Notes from ideation: There has got to be a twist. Something unexpected. And then a fire escape.
